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The Indiehood - Brand development guide
The idea behind The Indiehood: one app to advertise and locate Do-It-Yourself concert venues and shows near you, with controls for visibility, safety, and venue identity customization. This project was created as an exercise in branding and identity. This brand is fictitious, but maybe someday it can be real. For your enjoyment, I present my dream project: The Indiehood.
